Laird Apparel Co-Founder.
Chief Creative Officer & Designer 2015 - 2023.
We are proud to be shareholders and participants with one of our favorite clients. The story started nearly a decade ago, with the distilling of Laird’s Brand DNA and through a close partnership we created a distinctive, highly personal, and typically unique clothing brand; Laird Apparel.
Photography by Jennifer Cawley
Video Promotion - Content Creation
WON DAY - The video that started it all back in 2015. Shot on location on Kauai. The concept was to reflect a day in the life of Laird, and witness the action packed adventure along the way, all the while featuring the performance clothing designed to support every activity.
3D Branding & Trademark.
The HONU icon and company mascot was coined purposely as the spiritual symbol of oneness on land & sea. We interpreted the icon in an origami style. The symbol is now an international trademark. The geometric line work was always intended to provide the vectors for a 3D version that could animate, while always a recognizable reflection of the same facets.