Over the past 20 years, we have produced 100’s of ID’s, central to which is the logo mark. Originality is the key here, not only because a Brand needs to be unique, but because becoming a Registered Trademark is a competitive process.

Equally important though is personality. Our belief is that all Brands have a need for ‘character’ and the ID Icon is usually the first chance to communicate your image.

All our Icons start with hand drawn sketches to ensure no compromise on concept and no digital ‘stock’ solutions. The process here is 100% about Brand DNA.