Proactivity is critical in being Creative. While endeavoring to identify projects and products to market Laird Hamilton, we conceived of a ‘Food Book’ that would reflect his businesses and lifestyle and provide episodic marketing content, as well as a premium published book.

The concept was based on famous global surf breaks, that could provide a creative backdrop and eclectic style of cooking. We enjoyed a new partnership with luxury publisher; Assouline and had the freedom to produce the entire book ourselves.

Our remit extended from the original research and recipe development to writing, cooking and photographing all 50 recipes!

BUY NOW: https://www.amazon.com/Fuel-Up-Laird-Hamilton/dp/1614286949