Concept & Production of FREE YOUR ME - Anti-Stigma Mental Health Campaign.
With our company’s desire to support Mental Health. We approached NAMI West Side LA to collaborate on a photographic campaign inspired by Primal Scream therapy. The strategy would use ‘Influencer’ Social Channels to distribute Jennifer’s arresting portraits. With the procurement of a sponsor; Pure Edge, the launch was synchronized for World Mental Health Day. The results speak for themselves, the reaction to the campaign were spectacular. Free Your Me went on to win a Gold Anthem Award presented by The Webbys.
All Photography by Jennifer Cawley.
