Product Conception and Design for Voyant by Danica.
With the challenge to extend race car driver Danica Patrick’s wine business. We conceived a candle collection. The project started with Brand Name Development and Identity Design and then moved into Product Development with the fragrances themselves and the bespoke packaging. Ultimately building a website and a focus on D2C business.
All photography by Jennifer Cawley.
The Voyant Collection.
The Collection consists of four fragrances, that connect around the home seamlessly; ‘Commune’ for Living Room, ‘Restore’ for Bathroom, ‘Retreat’ for Bedroom and ‘Spirit’ as a Universal scent. The Eco product is Soy Wax based, with a hand painted wick, served in a bespoke 6oz stemless wine glass, etched with DP ‘s monogram. The beautiful matt black barrel presentation also contains a handmade solid walnut coaster.
All photography by Jennifer Cawley.