LIFERIDER Book Concept, Production and Marketing.
LIFERIDER is a fine example of a Full Package offering. While working with Laird Hamilton on a selection of businesses, there is always a need to maintain relevance, and identify new ways of Personality Marketing. In this instance, we worked with author/writer Julian Borra to develop a book concept and secure a publisher.
Ultimately, LIFERIDER quickly became a NY Times Best seller and that was supported by a host of events and collaborations all managed by Two Feet South, consisting most notably of a Press Launch event in LA, and a tour to the likes of Microsoft HQ in Seattle and LinkedIn in San Francisco.
All Book Photography by Jennifer Cawley.
