Product Development and Bespoke Branded Graphics.

For many years we have been commissioned by Surfers & Shapers to produce the complicated and intricate graphics required for all sorts of Surf Board. The Laird Stand-Up ‘Surrator’ was a highlight in breaking convention. The rippled rail traction shape needed ‘sharpening’ so we christened the shape after a serrated knife edge. Thereafter translating the likeness with the optical illusion graphics and metallic black and silver. This product became imortilized by Laird ‘Shooting The Malibu Pier’ riding a ‘Surrator’ in the swell of Hurricane Marie.

Laird Stand Up - Accessories & Marketing.

Over the years, we have enjoyed working directly with the Board factories to build world class product for Laird Stand Up. This started with a full quiver of branded board, and extended to Paddles, Leashes, Board Bags & Fins.

Our remit also enveloped product Marketing, where we regularly produced printed collateral and Advertising.

All photography by Jennifer Cawley.

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Snowpoint